For decades, Customer Relationship Management systems were understood as tools for large businesses. A company with hundreds of sales representatives needed a system to coordinate their efforts, track interactions, and manage complex sales pipelines. A small business with a handful of staff didn't need that complexity. They could manage their customers through email, a spreadsheet, and memory. That assumption has become increasingly disconnected from reality. Today, a CRM isn
Tracking clients in your head or a spreadsheet works at small scale. Here's when it breaks down — and how a CRM built for small operators changes how a Christchurch business runs.
