Why I Work With a Small Number of Clients — And Why That's Better for You
- Dan Smith
- Apr 6
- 1 min read
Most web designers and agencies take on as much work as they can. More clients, more revenue. It makes business sense on paper.
I do the opposite — and deliberately.
You're Not a Project. You're a Client.
I work with a small number of NZ businesses at any one time — not because I can't handle more, but because doing this well requires actual attention.
When you need to change direction, I know enough about your business to adapt without being rebriefed from scratch.
The Relationship Is the Product
When an opportunity comes up that I think you should act on, I'll tell you. When something isn't working, I'll say so — not because it's my job, but because I actually care whether your business wins.
For Christchurch businesses, that kind of relationship is hard to find in a web design context.
What That Looks Like in Practice
Ongoing support without a retainer you don't need. A single point of contact across every conversation. Someone who knows your business well enough to be genuinely useful.
If that's what you're looking for, we should probably talk.
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